New Tone Studio is founded by Bijan Celani in 2018, is a creative collaboration company based in Vancouver. This design collective acts as a creative incubator free of formalities. The non-physical entity which can take form as a clothing pop-up, a club event, a party, or even a radio show, follows the transient lives of all the members of New Tone Studios. We believe collaboration is the essence in which good work comes about. The clothing is our uniform. All products are made to connect dots between the luxury and streetwear worlds, focusing on fit, fabrication, and flare. We bring artistic elements to everyday fashion by often utilizing rhinestone embellishments in our garments.